If two things go hand in hand like bread and butter, it’s celebrities and sports betting. The two have found a perfect way to coexist and help each side grow. It is not uncommon to find celebrities like popular musicians or famous athletes endorsing brands like Betway.
In this article, we will go over how this coexistence helps shape betting trends. Let’s jump into it straight away.
Increased Market Visibility
The chances of you knowing a betting brand are likely to skyrocket if it is backed by a celebrity. Just think for a second, if Chris Brown, for instance, were to wear a Betway shirt in a music video, you would be more likely to hop on it if you are a Breezy fan.
Sportsbooks use these partnerships to increase brand awareness, and this is actually a pretty smart tactic. Since celebrities have access to the fanbase, sportsbooks can tap into this market by signing branding deals.
This feature is also visible in sports teams. If you are a fan of the Premier League, you will notice some teams having companies like betway betting brands on their jerseys. When they play, they champion the brand’s name.
Enhancing Brand Trust and Credibility
Clients love brands that they feel comfortable with and the easiest way to do this is through creating brand trust. We often tend to trust celebrities since we admire them. If you see Erling Haaland wearing a Betway armband, you are more likely to believe that they are trusted because Haaland trusts them.
Factoring in a celebrity in brand endorsement also makes a betting company seem more credible. Authenticity is a feature we are all drawn to and are more likely to buy. By featuring in sports athletes, for instance, a company seems more true and authentic.
Increased Social Media Engagement
Social media has turned the world into a global village. You could be sitting in the UK and be very up-to-date with what is happening in America for instance. With regard to the impact of influencing betting trends, social media has played a big role.
Apps like Instagram and TikTok, where celebrities and influencers can post reels, make it easier for them to promote these brands. Additionally, it gives them more creative room to do so since the content delivery style is flexible. Furthermore, these celebrities who were initially out of scope now become closer since you can actually reach them on these platforms.
Enhanced Awareness of Gambling
Including celebrities in betting activities also serves as a great way of increasing awareness to those who might be struggling with betting addictions. With sports athletes at the frontline, it gives a better impression that we are in this together.
Additionally, celebrities can help create awareness of responsible betting. They can do so by doing adverts that promote the same for instance.
Conclusion
The fusion between sports betting and celebrities has birthed a perfect collaboration scenario where both parties win. This collaboration has increased social media engagement and enhanced brand visibility and credibility.
